Targeting Sales of IDR 450 Billion, This is Midea's Strategy for Electronic Goods ManufacturersJAKARTA, KOMPAS.com – Manufacturers of household electronics, Midea Electronics Indonesia, through the Midea brand, are targeting sales in 2022 of IDR 450 billion.To encourage this achievement, Midea carried out a number of strategies.Some of these strategies include expanding the sales distribution network, strengthening sales of commercial products and value-added services, strengthening the quality of after-sales services, and encouraging sales of innovative new product lines.Also read: Midea Indonesia Distributes 50 Smart Oxygen Concentrator Units Through the Ministry of IndustryPresident Director of Midea Indonesia Mr.Jack Ding said AC Midea sales rose 10 percent in the first half of 2022, compared to last year.Meanwhile, in 2021 the realization of sales reached Rp. 390 billion.To encourage the achievement of the company's targets, Midea continues to strive to present various products that can be adapted to consumer needs, ranging from household air conditioner models to air conditioners to meet medium needs which can be called Light Commercial AC.“This year's flagship product from MIDEA for home type air conditioners is the Breezeles type, followed by Portable AC, to outdoor universal AC units.All the latest products are innovative products that can be a cooling solution for various shapes and types of rooms, making them cooler and more comfortable for activities," said Jack Ding in a press release, Sunday (21/8/2022).Also read: These are the best-selling electronic goods in Electronic CityJack Ding said, as one of the world's largest air treatment companies, MIDEA has a strong commitment to leading the way in technology and working to change the future today.“The history of MIDEA RAC has always been surrounded by the company's desire to create a happier person, to make yourself feel right at home.It is our ambition to go beyond MIDEA's current role as a leading manufacturer of air treatment companies and become a truly intelligent lifestyle innovator."There are several new products launched this year, including BreezeleSS+, Midea LCAC, and Midea AC Portable with MPT12 and MPHA05 types.For the BreezeleSS+ type, it has advantages, the S-WING SIDE AIR-OUTLET feature spreads cooling from 3 sides (front, left, and right), SPEEDY COOL FAN WHEEL can lower the room temperature within 40 seconds."In the technology of spreading cooling from the right and left sides, this is an innovation that we present for the Indonesian market.The world's first TwinFlap technology with 7,928 mini hole matrices.The matrix softens the airflow, making the air conditioner more comfortable,” he explained.Meanwhile, Midea LCAC is an AC product such as floor standing, Cassette, Duct, ceiling & floor that is able to meet the needs of air conditioning for all types of rooms.Already equipped with refrigerant R32.Lastly, Midea AC Portable with MPT12 and MPHA05 types, is an air conditioner that does not need complicated installation but its functions and advantages are not inferior to conventional air conditioners in general.With the Duo-Real Air Portable feature, Flexible in changing the airflow.Simple design and easy installation.“Going forward, MIDEA continues to invest in next-generation technology, redefining expectations for the future.These efforts will help us create new consumer value and achieve higher levels of customer satisfaction,” said Jack Ding.Write your comments with the hashtag #JernihBerkomentar and win e-vouchers for 90 winners!Get information and insight selected by Kompas.com editorsDouble check and complete your data.Your data will be used for account verification when you need assistance or when unusual activity is found on your account.Immediately complete your data to join the #JernihBerkomentar program.