by: galih Life Style Sunday, 5 June 2022 20:00 pmMancode - The digital era, which is now developing so rapidly, has provided many advantages.Especially the perpetrators of Micro, Small and Medium Enterprises (MSMEs).They can take advantage of digital space, such as social media to market their products with a wider reach.Deputy Chairman of Commission I of the Indonesian House of Representatives, H. Bambang Kristiono, SE explained that the digital space has now become a secret weapon for many people to expand their business in this difficult time or pandemic."This of course has a big and wide impact on the health crisis and also on the global economy. Of course this big impact does not only occur in Indonesia, but also other countries have carried out various collaborations to minimize the spread of Covid-19," said Bambang in a webinar Chat with Legislators entitled "Utilizing Social Media as a Means to Improve MSMEs in a Pandemic Period" on Friday (3/5/2022).The existence of this digital space, said Bambang, is a breath of fresh air for business actors, especially MSMEs in marketing their products, especially during the pandemic."Selling through social media or known as E-Commerce is indeed difficult and uncertain at first than selling directly. But if done optimally, you can get maximum profit too, even more than if we sell offline," he explained.By using social media, users can reach more people who are not limited by distance or time."Where we just click on our cellphone, and the goods will arrive at our doorstep. Selling through digital platforms that are used properly will help us promote the goods we are going to sell. Because with this application we will reach new markets, which were previously there was a limit, but now there is no limit," he added.Meanwhile, in the same webinar, Chief of Consultant Cyrus Network, Hafizul Mizan explained, social media is one part of the digitization of MSMEs."Because there are many other things that can be done in digitizing MSMEs. MSMEs are heroes and the backbone of economic growth in Indonesia," he explained.To put it simply, said Hafizul, digitizing MSMEs is an analog business activity that we move to digital.Indonesia is a consumption country, meaning that other countries that produce goods will be sold to the country."So we always absorb goods from outside, so our people really like shopping," he continued.But to live it, there are a number of things that must be considered.First, you have to change your focus by trying to see the world from the consumer's point of view."Secondly, we can map consumer needs, where we must know the behavior and problems faced by consumers. And thirdly, we must be wise in choosing platforms. Then respond to digital trends, make it easier for consumers to make transactions, increase revenue and cost efficiency, increase product quality, increase MSME professionalism and increase investment opportunities," he explained.To take advantage of the digital space for profit, digital literacy is also needed for its users.Especially MSME actors who will expand their business into the digital realm.Therefore, the Director General of Aptika Kemkominfo, Samuel A Pangerapan, B.Sc said that his party would be at the forefront of instilling this digital literacy into the community."Because the use of the internet needs to be assisted with a qualified digital literacy capacity so that people can use it productively, wisely and effectively," he explained.Because when viewed from the existing conditions, the level of digital literacy in the country has not yet reached a better stage."Currently, Indonesia's digital literacy index is still at 3.49 out of a scale of 5, which means that it is still in the medium category and has not yet reached a better stage. We need to continue to increase this number so that it is our collective task to equip our people with literacy skills. digital," he concluded.Also Read: Emphasizes Support for MSMEs, ShopeePay Launches MSME GuidebookAlso Read: Supporting Central Java SMEs, MR.DIY Distributes Household Equipment Aidtags : Social Media MSME Digital MSME Life StylePlease log in to rate.The Mitsubishi New Pajero Sport has been equipped with a number of advanced safety features to provide comfort for the riders.What are these safety features?The Hyundai Stargazer has now ordered 4,500 units.Prime and captain seat types are the most popular with customers.For the first time in Indonesia, Dreams Café showcases the Honda N-BOX, which is one of the most popular Honda N Series kei cars in the Japanese domestic market.Are you sure you want to delete this Comment?© Copyright 2019 (PT. Indosterling Wahana Digimedia).All Rights Reserved© Copyright (PT. Indosterling Wahana Digimedia).All Rights Reserved